City of Pasadena launches communications campaign to promote safety for all road users

The City of Pasadena is implementing a number of strategies to enhance safety for all road users during the city's 'Safer at Home Order'. On April 28, Department of Transportation staff will begin placing signage at entrances to residential neighborhoods throughout the city reminding road users to slow down for neighbors who may be walking, running, or bicycling in streets in effort to maintain a safe physical distance. The Department of Transportation will also launch a 'Walk Local, Bike Solo' cross-channel social media campaign on Facebook, Instagram, and Twitter beginning April 27. The campaign will be managed through local non-profit organization Day One, and will promote self-guided neighborhood tours, encourage residents to support local restaurants, and share COVID-19 health and safety reminders.