Ola has set up the #DriveTheDriver fund under the aegis of the Ola Foundation to address emergency and contingency needs of driver families. This is a INR 50 crore fund, initiated on March 27, 2020, for supporting auto-rickshaw, cab, kaali-peeli and taxi drivers, through contributions from the Ola group, investors and via a crowdfunding platform for citizens and other institutions. The proceeds of the fund will help towards the welfare of drivers and their families who have been affected by the restrictions due to the COVID-19 pandemic. This initiative will focus on key areas such as emergency support and essential supplies. Drivers and their families will also have access to free medical consultation.